Four different stores, four different stages — a brand-new UAE launch, a UK store finding its footing, and a US store compounding sales over ten weeks. Same systems applied each time.
The two UAE stores are genuinely different businesses at different scales — yet they landed on almost identical growth rates. That's not a coincidence, it's the same structural playbook applied to both: fix the store fundamentals first, then layer growth tactics on top. The UK launch shows how fast that shows up even in a store's very first month.