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02 / Paid Social — Meta Ads

Ad Spend That Pays For Itself

Every campaign is tracked back to a result, not just an impression count. This is what that looks like in practice — from a 19.68x return in a single month, to a full ad portfolio managed across multiple markets and currencies.

Marketplace GrowthPaid Social — Meta AdsSearch — Google AdsShopify Store GrowthShopify & Web Design
19.68xROAS on R$322K spend in one month (Brazil)
R$276K+Ad spend managed across one campaign portfolio
7M+People reached for ~$1,114 in spend
230Lead conversations started at $2.94 each
Meta Ads Manager showing a 19.68x return on ad spend result for a Brazil-market campaign
19.68x ROASMarch 2026 · Brazil market
Meta Ads Manager ad sets table showing R$276,605.07 total spent across a multi-campaign portfolio
R$276K+Full campaign portfolio · Brazil
Meta Ads Manager ads table showing reach and cost-per-result across multiple campaigns
7M+ ReachCost-efficient awareness campaigns
Meta Ads performance overview showing 230 messaging conversations started at $2.94 per conversation
230 LeadsJun – Aug 2026 · $2.94 per conversation

What made the difference

The 19.68x result wasn't a lucky campaign — it came from tight audience targeting matched to a high-intent offer, on a portfolio that was already structured around clear tracking. That's also why the reach campaigns stayed cheap: cost-efficient awareness only holds up when the account underneath it is clean.

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