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03 / Search — Google Ads

Clicks Built to Convert Into Calls

Search campaigns only matter if they turn into leads — phone calls, conversions, and inbound conversations. Below: a long-running account's total return, a 14-day snapshot from an active campaign, and a brand-new lead campaign in its first weeks of scaling.

Marketplace GrowthPaid Social — Meta AdsSearch — Google AdsShopify Store GrowthShopify & Web Design
633%ROAS across 18.8K conversions (long-term account)
747Phone calls generated in 14 days
39Conversions — scaled from 7, within weeks
17.95%Conversion rate on a new leads campaign
Google Ads account overview showing 18.8k conversions and 633.78% return on ad spend over the account's lifetime
633% ROASMay 2019 – Jul 2026 · Full account lifetime
Google Ads overview showing 747 phone calls and 539.99 conversions over a 14-day period
747 CallsJul 22 – Aug 4, 2026 · 14-day snapshot
Google Ads leads campaign performance summary showing early results: 7 conversions from 39 clicks
Campaign LaunchJul 25, 2026 · 7 conversions to start
Google Ads performance summary showing the same campaign scaled to 39 conversions from 686 clicks
Same Campaign, ScaledQ3 2026 · 39 conversions within weeks

What made the difference

The jump from 7 to 39 conversions on the same campaign wasn't a budget increase — it was iterating on search intent and landing page match in the first few weeks, then letting the data guide where spend went. That's the same discipline behind the 633% lifetime ROAS: measure what's actually converting, not just what's getting clicks.

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